In an era where agricultural sustainability and food quality have become a cause concern, a crop nutrition expert, Professor Tiago Tezotto has underscored the significant role that proper nutrient management plays in enhancing the qualities of fruits and vegetables for consumers.
Leading a discussion at the ongoing Agricultural Influencers Sponsorship Programme 2025 in Morocco on ‘Crop Quality’, Professor Tezotto of the Functional Crop Nutrition Laboratory, Soil Science Department at Escola Superior de Agricultura Luiz de Queiroz da Universidade de São Paulo – USP in Brazil reiterated that the right balance of nutrients not only improves the colour and texture but also elevates the flavour profile of produce, which is essential for both consumer satisfaction and market competitiveness.
The program, which started on 10th and ended on 14th February 2025 at the Mohammed VI Polytechnic University, brought together leading experts, influencers, and farmers. It part part of the 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐒𝐭𝐮𝐝𝐢𝐞𝐬 𝐨𝐧 𝐓𝐫𝐨𝐩𝐢𝐜𝐚𝐥 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐀𝐒𝐓𝐀 initiative, a collaboration between UM6P – Institute for Advanced Studies (IAS), OCP Group and São Paulo University.

Professor Tezotto, while in an interview with the Enyonam Manye of The Ghanaian Farmer Show on the sidelines of the conference, said the reduction of shelf life in fruits and vegetables has become a major concern for stakeholders and this is often linked to the firmness of the produce. To combat this issue, he advocates for a balanced approach to fertiliser applications, warning against the excessive use of potassium and nitrogen, which can lead to detrimental effects on crop quality.
The conference further underscored the importance of agronomic knowledge and the need for farmers to be well-informed about nutrient management.
“One of the factors that contributes to reducing the shelf life of fruits and vegetables is the decrease in firmness of the fruits; balancing the application of fertiliser is essential, as is avoiding excess potassium and nitrogen applications,” he said.
Meanwhile, the programme aims to bridge the gap between agronomists and farmers across Africa. Professor Tezotto also called for farmers to engage in due diligence, ensuring that all their needs are met to optimise crop production and quality. This collaborative approach is crucial for empowering farmers with the knowledge and resources they require to thrive in a competitive agricultural landscape.
The Agricultural Influencers Sponsorship Programme 2025 is serving as a transformative event, fostering dialogue and innovation in the quest for superior crop quality. By bringing together key stakeholders in the agricultural sector, this initiative aims to set a new standard for excellence in farming practices, ultimately benefiting farmers and consumers alike.
Story by: Gifty Hodey-Manye
